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Moroso, now in Manila

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Today I had the pleasure of visiting the Moroso showroom in front of Robinson's Galleria.
If you don't have an eye for furniture, you will probably miss it, as it's tucked on the side of an office building.
Established in 1952 by Agostino and Diana Moroso, the high-end Italian furniture brand is known for high-quality materials, unique design, and workmanship.

Madam Dakar

With Creative Director Patrizia Moroso at the helm, the brand has 37 designers from 22 countries under its wing.
The impressive roster includes Tord Boontje, Patricia Urquiola, Ron Arad, Marc Newson, Ross Lovegrove, Marcel Wanders, Konstantin Grcic, Tom Dixon, and more.

Joseph and Stephanie Tay

I sat down with the happy couple behind Moroso Philippines.
Newly married couple Stephanie Coyiuto and Joseph Tay are the warmest people you'll ever meet. Both are excited and knowledgeable about the brand.
Stephanie tells me it was her mom who dreamt of opening a furniture business in the Philippines.
As a furniture lover, I've seen a few showrooms in Manila, but Moroso stands out because I got this "lula" feeling while looking around.

Moroso

The emotions I felt were a mixture of awesomeness, surprise, amazement and mostly shock at hearing the prices. I felt queasy in my wedge sneakers. Good thing they gave me a bottle of Absolut water.
The cheapest piece would be the adorable Shiitake stool which doubles as a side table, at around PHP 15,000.

Moroso

While the most expensive piece would be the oversized Field Black Magic Sofa for PHP 1 million ++.

Field Black Magic Sofa

It makes me wonder if there are people in the 3rd world that can afford this, and the Tay couple tells me that sales are not bad. Customers are mostly businessmen furnishing their homes, couples building homes, some showbiz celebrities and (sadly) newly elected politicians.
On the upside, at least they have good taste.
For me the standout pieces are easily the Shadowy chairs by Dutch designer Tord Boontje

Shadowy chairs by Tord Boontje

the Tropicalia pieces by Patricia Urquiola

Moroso

Moroso

Upstairs is a yummy-looking Highlands Bed

Detail of Highlands Bed

And this delicious couch I sat on. I could sleep in it (but it costs as much as a brand new Suzuki APV).

Moroso

Love this oversized ottoman in front of the best-selling million-peso leather couch

Moroso

and the couch called Beautiful Back Side which comes with unique pillows.

Moroso

Here's the beautiful back side.

Moroso

There's the charming Ukiyo side table by Japanese designer Tomita Kazuhiko

Moroso

The Doll chairs and table by Toord Boontje (you can actually change the chair's "clothes")

Moroso

Love this floor lamp by Shiro Kuramata. It reminds me of a giant Kleenex tissue

Moroso

And the Charpoy daybed by Nipa Doshi and Jonathan Levien is really just beautiful.

Moroso

Joseph and Stephanie are excited to announce the arrival of the Diesel x Moroso furniture coming soon, and I am just as excited to see them in person.
Visit Moroso on the street level, AIC Burgundy Empire Tower, ADB Avenue corner Garnet Road, Ortigas Center.
Tel. 470-6250 or 470-1089
To know more, go to http://www.moroso.it/
Read also: Moroso: More hip, more modern

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