Music meets fashion in Calvin Klein’s latest multi-media global ad campaign, featuring Justin Bieber along with Dutch model Lara Stone.
The latest ad campaign echoes one of Calvin Klein’s most iconic campaigns in the ’90s, which featured Mark “Marky-Mark” Wahlberg and Kate Moss.
1992: Marky Mark and Kate Moss
2015: Justin Bieber and Lara Stone
Shot by fashion photographers Mert Alas and Marcus Piggott in New York City, the campaign will roll out worldwide in 20 countries spanning digital, outdoor and print advertising, as well as exciting experiential components, timed to coincide with March 2015 magazine issues.
The Spring 2015 global media campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, working with creative agency Wednesday London.
In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. with stores at Greenbelt 5, Century City Mall, Shangri-la Plaza East Wing, Bonifacio High Street Central, Trinoma, Eastwood Mall, Robinson’s Place Midtown, Magnolia Town Center, Megamall, Mall of Asia, Alabang Town Center, Ayala Fairview Terraces, and Abreeza Mall Davao City.
Calvin Klein Underwear is located at Greenbelt 5, The Power Plant Mall, Shangri-La Plaza Mall, Bonifacio High Street, The Podium, Rustan’s Makati, 158 Designer’s Boulevard Alabang Town Center, Robinson’s Place Midtown, Rustan’s Cebu, Inside CK Jeans Store in Century City Mall, Trinoma, Eastwood Mall, Mall of Asia, and Abreeza Mall Davao City.
