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Freeway does Ramon Valera

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If you're a fashion student at Parsons, you learn about Fortuny, Poiret, Schiaparelli, Claire McArdell, and Normal Norell. In the Philippines, it's all about Ramon Valera.

Ramon Valera photo1

Named the first National Artist in Fashion Design in 2006, Valera was popular from the 1930s to '60s for dressing Manila's elite, brides, celebrities, and First Ladies in elegant gowns and ternos.
He is credited for innovating the terno, making it one piece and doing away with the tapis and panuelo. (Wiki)

Ramon Valera photo2

Recently I had the chance to see Ramon Valera's work up close in a rare one-night exhibit sponsored by Freeway.
We marveled at the intricate details in front

Ramon Valera

Ramon Valera

As well as the back. Check out the sleeves.
Arkin: "Di ba madudumihan yan?"

Ramon Valera

Ramon Valera

Ramon Valera

Now Freeway pays tribute to Ramon Valera in a limited edition collection inspired by the master.

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Discover Freeway x Ramon Valera now out in all Freeway stores.
To find a branch near your or view the collection, click here:
http://www.freeway.net.ph/

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