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Hayden's agenda

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Hayden Kho is sizzling haute with his new fragrance collection simply called Hayden.

HSK Photo 2

Two years ago Hayden was the subject of a sex scandal leveling Edison Chen, but after owning up to his mistakes, he reinvents himself as a businessman and budding fragrance creator.

HP Packaging 1

Hayden says, “I've always loved fragrances and I’m very intrigued by its enigmatic effect on people. When I was still a medical student, I read a scientific study that links fragrances to emotions."

02 Training in Paris

Whatcha lookin at?

01 Training in Paris

To find out more about that link, Hayden traveled to Paris to train under perfume experts and learn the art of fragrance creation.

14 At Osmothèque in Paris

While at it, he also trained in the marketing and creative development process.

08 Presenting the brief for fragrance line

“I want to create fragrances that really trigger pleasant emotions, relive happy memories, elicit fantasies, or take you back to a special place or an unforgettable moment,” he says.

12 Training in Takasago

"Hayden Kho is easy on the eyes."—Grace Velasco

11 Training in Takasago

“Hayden” introduces 13 different scents, six each for male and for female, and one special edition bottle.
The scents match each personality type: Wholesome and Simple, Sporty and Active, Classic and Elegant, Romantic and Realist, Bold, Sexy and Seductive, High Fashion and Glam.

HP Product Shot - Fragrance for Women

The special edition scent, and the flagship, captures Hayden’s personality—one that represents masculine elegance, intrigue, mystery and confidence.

HP Limited Edition Packaging

The collection is reminiscent of an array of natural essences, ranging from spice musk, Bergamot, nutmeg, Mandarin, black leather, Orris and Sandalwood for male, to blushing berry, cherry blossoms, vanilla pod, charming orchid, green tea, pink pepper and luscious lily for women.

10 Training in Takasago

“All of them have a smooth finish and will last all day long,” assures Hayden.
“Hayden” comes in 50, 100 and 150 ml. bottles and is available in major stores nationwide.

Hayden Paris

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