This October 6, 2010, you're invited to watch Louis Vuitton's Spring/Summer 2011 in a 360° ready-to-wear show on your Facebook, iPad or iPhone.
For the first time ever, a luxury brand invites you to an astounding 360° Fashion Show. More than a front row view, this digital show offers you a full 360° spin around the looks.
The models will be photographed right after the Louis Vuitton Women Spring/Summer 2011 Show simultaneously with 52 cameras, thus turning into motion-responsive images that can be rotated and paused 360°.
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The 360° views of the looks will be accessible on Facebook and on your iPhone or iPad at 8:00PM (GMT +2), on October 6th. The show itself will be, as usual, visible on live on the same platforms.
“Louis Vuitton has been pioneering new territories in the digital word. This time, we will be the first luxury House to use interactive 360° technology for a fashion show. We are very excited that only a few hours after the models have left the runway, viewers will be able to select and interact with the different looks, to fully enjoy all the details of the new collection as if they were sitting front row. ” says Antoine Arnault, Head of Communications of Louis Vuitton.
Marc Jacobs himself took part in this Louis Vuitton 360° experience. The astounding result of this unusual photo shoot is available as an invitation to the digital 360° fashion show on the Louis Vuitton Facebook fan page and on the official Youtube channel.
For more information visit us at http://www.facebook.com/louisvuitton and http://www.youtube.com/louisvuitton
On iPad or iPhone: http://www.fashionshow.louisvuitton.com
Following the event, the 360 degree looks will be available for a week.
For the first time ever, a luxury brand invites you to an astounding 360° Fashion Show. More than a front row view, this digital show offers you a full 360° spin around the looks.
The models will be photographed right after the Louis Vuitton Women Spring/Summer 2011 Show simultaneously with 52 cameras, thus turning into motion-responsive images that can be rotated and paused 360°.
The 360° views of the looks will be accessible on Facebook and on your iPhone or iPad at 8:00PM (GMT +2), on October 6th. The show itself will be, as usual, visible on live on the same platforms.
“Louis Vuitton has been pioneering new territories in the digital word. This time, we will be the first luxury House to use interactive 360° technology for a fashion show. We are very excited that only a few hours after the models have left the runway, viewers will be able to select and interact with the different looks, to fully enjoy all the details of the new collection as if they were sitting front row. ” says Antoine Arnault, Head of Communications of Louis Vuitton.
Marc Jacobs himself took part in this Louis Vuitton 360° experience. The astounding result of this unusual photo shoot is available as an invitation to the digital 360° fashion show on the Louis Vuitton Facebook fan page and on the official Youtube channel.
For more information visit us at http://www.facebook.com/louisvuitton and http://www.youtube.com/louisvuitton
On iPad or iPhone: http://www.fashionshow.louisvuitton.com
Following the event, the 360 degree looks will be available for a week.