Araneta Coliseum was the venue for Jollibee's human LCD, as witnessed by thousands of basketball fans of the University Athletic Association of the Philippines (UAAP).
The two-minute spectacle was performed by no less than 350 teens that transformed into a giant moving screen, with colorful images and words—all in perfectly synchronized movements.
"After last year's successful flashmob dance at the Mall of Asia, Jollibee wanted to showcase once more the winning attitude Filipino teens," said Jollibee Marketing Manager Aileen Ricasata-Natividad.
While Jollibee Vice President for Marketing, Albert Cuadrante expounded: “As the Pinoy youth proudly showcase their individual talents and skills in the UAAP and celebrate the glory of sports, they also find pride in the Jollibee Yumburger which offers a one-of-a-kind langhap-sarap goodness that’s truly appealing to Pinoy taste buds. With these two unique passions that bring pride to the country, dynamic teens also get to celebrate as one.”
http://www.jollibee.com.ph/
The two-minute spectacle was performed by no less than 350 teens that transformed into a giant moving screen, with colorful images and words—all in perfectly synchronized movements.
"After last year's successful flashmob dance at the Mall of Asia, Jollibee wanted to showcase once more the winning attitude Filipino teens," said Jollibee Marketing Manager Aileen Ricasata-Natividad.
While Jollibee Vice President for Marketing, Albert Cuadrante expounded: “As the Pinoy youth proudly showcase their individual talents and skills in the UAAP and celebrate the glory of sports, they also find pride in the Jollibee Yumburger which offers a one-of-a-kind langhap-sarap goodness that’s truly appealing to Pinoy taste buds. With these two unique passions that bring pride to the country, dynamic teens also get to celebrate as one.”
http://www.jollibee.com.ph/