My friend Cedric, who is obsessed with his new iPad, was showing me the other night the magazines he had subscribed to via zinio.com.
I was surprised to see Jake Cuenca wearing Bench underwear in a full page ad at Nylon Guys, September issue.
![NylonGuys_Sept10_Bench.cover]()
![photo]()
A quick text to Bench founder Ben Chan confirmed their plan to position the brand in the US market, particularly the West Coast.
“The series of ads we have prepared will help create awareness of Bench Body in the West Coast. We currently have one store at Serramonte Mall and will open in Milpitas next month,” Chan said.
![Nylon 7:10]()
![Nylon ad 7:10]()
Bench believes penetrating the US market makes the brand more appealing to the China market where they already have 60-plus stores, as well as the Middle East.
“These two markets place a high premium on brands seen in Western publications,” Chan said.
http://www.benchtm.com/
I was surprised to see Jake Cuenca wearing Bench underwear in a full page ad at Nylon Guys, September issue.
A quick text to Bench founder Ben Chan confirmed their plan to position the brand in the US market, particularly the West Coast.
“The series of ads we have prepared will help create awareness of Bench Body in the West Coast. We currently have one store at Serramonte Mall and will open in Milpitas next month,” Chan said.
Bench believes penetrating the US market makes the brand more appealing to the China market where they already have 60-plus stores, as well as the Middle East.
“These two markets place a high premium on brands seen in Western publications,” Chan said.
http://www.benchtm.com/