By Sunshine Reyes
Everywhere We Shoot’s obsession with grocery items carry on in their second solo exhibit, Panic Buying, opening at West Gallery on July 3, 2014 at 6 PM.
While most people panic-buy for security reasons, Ryan and Garovs Vergara fall into the habit when enticed by attractive packaging and ridiculous promos.
In last year’s Foods exhibit, Everywhere We Shoot showcased food in its most awkward glory—stripped bare of artifice and set against a bright backdrop.
Panic Buying reimagines the frenzied atmosphere in a grocery store and the delirious state a shopper gets when exposed to this setting.
A series of lightboxes with aluminium lining are put together to mimic a juice and dairy section, but a closer look reveals distorted and multiplied packaging labels—an interpretation of the confusion when presented with too many choices.
The products taken during the hoarding were shaken out of their packaging and haphazardly styled, resulting in a colorful, visually striking mess.
Ryan and Garovs Vergara, photographed by MM Yu
It’s been a yearly tradition for Everywhere We Shoot to release their “SuperLimitedEdition” merchandise.
This year they’re launching a new sculpture for the exhibit: a pile of leftover trash shaped in resin and coated with metallic paint.
After all, that’s what Everywhere We Shoot does best—recognise beauty in the most unlikely objects.
PANIC BUYING by Everywhere We Shoot
3 July-2 August 2014 at West Gallery
48 West Avenue, Quezon City, Metro Manila, Philippines
For more information call +632 411.0336 or email info@westgallery.org
Gallery hours: Monday to Saturday from 9 AM to 6 PM
Closed on Sundays and public holidays
http://www.everywhereweshoot.com
