Fashion and lifestyle retailer, Stores Specialists, Inc. (SSI), marks another milestone with the launch of its “SSI Life” mobile app.
Smartphone users will now be able to browse and get app-exclusive offers from more than 600 store locations of more than 80 different SSI brands.
Catherine Huang, Manager of SSI’s Digital Media Office says, “Based on market statistics, it is estimated that over 90 percent of the local customer base for lifestyle brands are already using smartphones. The SSI Life mobile app will be our primary mode for reaching the market through this medium.”
L-R: SSI EVP Anton Huang, SSI Digital Media Officer Thea Lizardo, SSI Digital Media Manager Catherine Huang and Rustans Group Head of IT Reuben Ravago
SSI has partnered with leading mobile retail marketing system Sprooki Pte Ltd. to deliver this revolutionary mobile app.
Aside from receiving exclusive vouchers and information on what’s new with SSI’s brands, users of the app will also get exclusive campaign notifications every time they visit malls in the country where SSI brands are located.
Anton Huang, Executive Vice President of SSI, says: “With the lifestyles of our customers becoming more mobile, we are happy to be able to connect with them more personally thru the SSI Life app. This is definitely in keeping with SSI’s role as the leading lifestyle purveyor in the country. As a retailer, we have always been the first to bring the best of the world to the Filipino consumer, and this time around, we’ll be the first to connect on a very intimate way with our customer thru this new medium.”
The SSI Life app is available for IOS and Android FREE on the Apple Store and Google Play.
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