Thirty years ago, brothers Serge and Yves Bensimon created a classic sneaker design that combined effortless Parisian style with a laid back, rugged, imperfect look and feel.
Parisians prefer brands with a long heritage, or with artisan and handmade elements over more generic factory-produced garments.
This affects the way they shop, creating a landscape of true Parisian fashion.
Now Bensimon sneakers, with its roots built in the European market, cover a range of styles, colors, and prints for men, women and children.
“We aim to challenge the perception of Filipinos about sneakers from a footwear category that is identified with grunge and roughness to one that is sophisticated and stylish,” said Ammiel De Leon, Bensimon Philippines’ Brand Director. “The Bensimon lifestyle highlights the perfect imperfections of Paris,” he adds.
Anne Gonzalez and Ammiel de Leon
Responsible for bringing Bensimon to Manila is Terry S. A. (TSA), a renowned company that distributes Havaianas, David and Goliath, Dupe, and Pininho in Manila.
As Anne Gonzalez, President of Terry S.A., puts it, their company “is constantly on the look out for brands that have a unique point of view, are optimistic, fun, and work well with the Filipino lifestyle.”
With its solid French heritage, chic and casual ease, along with its expansive product offering, Bensimon fits right into the portfolio of brands that Terry S.A. is building.
Olivia D’Aboville and her and mother Ara
Ten years ago, Terry S.A. introduced Havaianas to the Philippines, changed the Filipinos’ approach to dressing. It also prompted an entire category of casual footwear in the market.
Although Bensimon sneakers are of a different style altogether, Terry S.A. is confident of its place in the Philippine market.
“We know this category well and believe that Bensimon sneakers will find a place in many shoe closets in the country,” Anne Gonzalez shares.
Nicole Hernandez
Look for Bensimon sneakers at Center of Gravity stores (at Forbes Town, Burgos Circle and Centris Walk), Shoe Salon (Glorietta 3, Rockwell, Robinson’s Ermita, Shangri-La Plaza Mall, Trinoma), and Shoe Thing (kids styles only, at Bonifacio High Street, Eastwood Mall, and Greenbelt 5).
Prices range from Php 2,095 to Php 2,565 for men’s and women’s lines and Php 1,295 to Php 1,795 for the children’s line.
Originally published at Chuvaness.com. You can comment here or there.