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Peek inside American Eagle Outfitters

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Confession time: I had never heard of American Eagle Outfitters until I found out Bench was bringing it in and moving into the former Dimensione flagship in Bonifacio High Street. (Click here to see Dimensione’s new location.)
My friend and former store manager, Efren Te, is now the American Eagles’s visual merchandiser.
He recently flew over to train in Pittsburgh, Pennsylvania, so I was excited to see the results.

Last week, Efren gave me the full tour before the store opened to the public last March 1, 2013.
When I arrived at 2 PM, Robby Carmona was busy rehearsing with live band and models for the launch.

Robby Carmona rehearsal
American Eagle

The store’s design—as well as the wooden planks—came from the U.S.

American Eagle

We start on the second level where the menswear is located

American Eagle
American Eagle
American Eagle

I think my husband would wear these

American Eagle
American Eagle

Neutrals and colors

American Eagle
American Eagle

and an obscene amount of underwear to choose from

Lawrence at American Eagle

On the street level are the womens collections

American Eagle

A bit too young for me, but perfect for students and young ladies

American Eagle
American Eagle

Plus more cute underwear

American Eagle

P.S. I really love the fitting rooms—

American Eagle

Nice, spacious, spare, and plenty.

American Eagle

Efren showed me its special feature—the call button you can press if you need assistance or another size?

American Eagle

A first in Manila, I think.

American Eagle
American Eagle

To know more about American Eagle Outfitters:
Follow: https://twitter.com/AEO_PH
Like: https://www.facebook.com/AmericanEaglePhilippines

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Originally published at Chuvaness.com. You can comment here or there.


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