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How to style for Muji, Part 1

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Not everyone knows I’m a stylist—not a serious professional stylist (meaning: it’s not my main job) but I do style occasionally. I’ve done work for the Philippine Star, Bench and Muji, among others.
Last May and June I did some work for Muji’s New Life event, where I had to create 26 looks for men and women.
Because it was a lot of work, I asked Melvin Mojica to do the men, while my sister Ana assisted me with the women.
Ana, my mini-me is just full of energy :)

IMG_3439

First, I wanted to see how others have styled Muji. This is from their iPhone app:

Muji fashion

However, I didn’t want to do “normy” fashion as Muji is already very traditional. I wanted to level it up to show that Muji can be worn in a chic way.
My inspiration was Paris-meets-Tokyo, as in Ludivine Sagnier

Ludivine Sagnier
IMG_3441
Muji

Inspired by Y-3/Yohji Yamamoto

IMG_3419

Inspired by numerous chic girls in Picasso stripes

26880928996268090_ETmuCP7F
Chinese Naval Shirt, Sailor's Striped Shirt (2)
stripes-sedgwick
French chic

Inspired by my favorite color

IMG_3433

Inspired by Rose Bakery at Comme des Garçons

IMG_3446

Inspired by a Japanese girl I saw in Ginza, 1985

Irish Ong

The looks were sorted out in baskets—

Styling for Muji

—before the models came to fit, beginning with Jessica Yang

Jessica Yang

Brent Javier

Brent Javier

Irish Ong

Irish Ong

Robbie Becroft

Robbie Becroft

We took group shots to see how everyone looks as a whole

Group shot

That’s Melvin on the left

IMG_4183

Working with Robby Carmona’s team at SAGA, we print out the looks and sequence them for the show over early dinner at Gaudî. Then we go home for a much-needed rest.

Muji sequence

On the day of the show, call time is at 2 PM. I’m 30 minutes late as I’m having a phone emergency at home. My Samsung Galaxy Note is missing! The maids find it under my bed and I make it to Robby Carmona’s set, inside the Muji flagship store at Bonifacio High Street

Muji set

Here’s the technical dress rehearsal only a few hours before the event. I’m in front filming this and Melvin is in the back with the models and dressers.
Here’s my last chance to see what needs tweaking, who needs smaller shirts or bags to carry, and other details I won’t be able to see during the show.

(To be continued)

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Originally published at Chuvaness.com. You can comment here or there.


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